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Kristin Francis

HRV & Biometrics

You Didn't Lose That Deal in the Meeting

You lost it the Tuesday before, and there was a number that warned you.

Let's say you walk out of a listing appointment you should have won. Good comps, easy rapport, you've done this a thousand times. And it just… didn't land. You've spent three days chewing on it, replaying your words, blaming the price. (Be honest, you've reread the texts.)

Come sit down for a second. I want to show you what actually happened, because it happened to me for years before I caught it.

You didn't lose that one in the room. You lost it the Tuesday before, when your nervous system quietly redlined and nobody, including you, got the memo.

The thing I wish someone had handed me back at $20 million in volume, when I ran on adrenaline and called it ambition, is a number. Not a lead-gen stat. A body stat. It's called heart rate variability, HRV, and it's the closest thing you've got to a check-engine light for the operator running your business.

Quick version, no biohacker decoder ring required. Your heart isn't a metronome. The gap between beats shifts constantly, and a healthy amount of that wobble means your system can change gears, push hard and then truly recover. When the wobble flattens, you're stuck in one gear. Usually fifth. Redlined, and smiling through it.

This is why I, the recovering operations nerd, care more about this than almost any number in my CRM. HRV drops before you feel it. Days before. So the version of you that walked into Tuesday already flat, already "fine," got flagged on Sunday. You just weren't looking.

So here's what I'd actually have you do, the same thing I'd say if you were across the table from me with a coffee.

First, stop trying to white-knuckle your way to calm right before a big meeting. Willpower is the slowest tool in the box. Look at the trend instead. If you wear anything on your wrist, Apple Watch, Oura, Whoop, Garmin, your HRV is already being tracked and you've been scrolling right past it. For seven mornings, just look. Don't fix anything. Notice how the number tracks your sleep and your ugliest meetings.

Second, once you can see it, schedule around it. This is the part that changed my income, not my mood, my income. I put hard conversations on recovered days and booked real rest before the big pushes. My calendar stopped fighting my biology. And you know what closes deals? The version of you that isn't leaking panic across the table.

That's the whole intervention. It costs nothing, and it's a little embarrassing how well it works!

One thing to try this week. Tomorrow morning, before your phone hijacks you, find your HRV number, or take your resting pulse for sixty seconds the old-school way. Write it down. Do it for seven days. You're not optimizing yet, you're learning to read your own dashboard. That one skill is worth more than the next funnel you'll be tempted to buy.

THE UNCOMMON TOOLKIT

No wearable, no problem. Resting heart rate, taken first thing before coffee and before the phone, is the free version. If it creeps several beats above your normal for a few days, your body is waving a little flag. Less precise than HRV, but a wrist and a clock will tell you more than you'd think.

Go forth and do good things!

Kristin, The Uncommon Alchemist

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